Penguin Books x Kate Atkinson

The process

Pre-launch, our expert window design team worked with the original illustrations from Death at the Sign of the Rook to reformat each cover artwork for 3 booksellers’ window panels across the UK. We carefully deconstructed and re-imagined each of the sleeve illustrations to suit the shape and scale of every unique shopfront. Alongside the book title and author’s name, we prepared and presented the final 3 digital window design drafts to our client at Penguin Random House UK (Transworld Publishing).

Example below:

Growing the seeds

After the digital window designs were approved, our skilled window artists travelled across the UK to hand-paint each design directly onto the booksellers’ windows. Following an 8-hour layering process at each site, we collaborated closely with each bookseller to ensure the final hand-painted window art faithfully reflected the approved digital designs to the highest standard.

The 3 campaign windows were completed in time for the launch of Kate Atkinson’s Death at the Sign of the Rook, combining public arts placemaking in the UK with creative book marketing, with installations at Waterstones (Emerson Chambers, Blackett St, Newcastle upon Tyne NE1 7JF), The Edinburgh Bookshop (176 Bruntsfield Pl, Edinburgh EH10 4DF), and The Grove Bookshop (10 The Grove Promenade, Ilkley LS29 9EG).

Images of the final windows can be found below: