WAY-FINDING & GROUNDWORK

Enhance the understanding and experience of public spaces

At WeTheSeeds, we bring an artistic practice to everything we do, and way-finding is no exception. We design, develop, and implement way-finding signage that is specifically formulated to suit your needs. Our way-finding artwork signage is designed in conjunction with both the styles and arrangements of the local architecture and landscape. We install the pieces of unique, creative way-finding in cooperation with installation specialists. Our creative signage and groundwork artworks simultaneously compliment the pre-existing urban surroundings, with an eye also to future developments, whilst enhancing local image and the atmosphere of your premises.  

Our way-finding and groundwork signage is both functional and tasteful. Through these hand-painted art installations, we bring beauty and visual clarity to your building, business, or urban space. Our creative way-finding and groundwork artworks aid in spatial orientation, urban navigation, and active urban mobility. As forms of informational art and environmental graphic design, our way-finding artworks facilitate people’s navigation through built environments: to orient people, to help them decide a route, to repeatedly confirm the accuracy of their route, and help them recognise their destination. All the while, as people move through the space that we have creatively and artistically augmented, they are stimulated by the artistic qualities of our work, thus receiving an enriched experience. At WeTheSeeds, we embrace the art of urban way-finding and the artistic signs that bring the projects to life.

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We know the value of way-finding and groundwork

Our approach to creative way-finding is that of artistic problem solving, to analyse the limitations of current, traditional signage and groundwork, and then to formulate an effective strategy to turn those weaknesses into strengths. In our artistic process, we work with a fine selection of expert artists who are highly skilled in design and installation. When creating way-finding artwork signage, we begin with the idea, with the combination of your desire and what we have derived from our analysis, and springboard from there into the design process of original artworks. We produce digital mock-ups of our way-finding and groundwork designs so we can effectively feedback with you and refine the pieces. Once the designs are finalised, we begin the installation of the hand-painted way-finding artworks. As part of our process, we offer a well-researched and data-driven approach to way-finding installation that considers wider developments in the field as well as the specifics to your locale.

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What does creative way-finding achieve?

The installation of original, creative way-finding artworks provides you and your community with various benefits. Artistic way-finding provides residents with a sense of safety and comfort when moving through their local built environment, navigating their localities with ease and security. When the way-finding artwork signage is expertly executed, residents can even take pride in where they live and embrace their community, forming great memories in these artistically enhanced spaces. With the addition of these creative design elements, you can cultivate a culture of active urban mobility and contribute to urban transformation and urban design revitalisation.

For visitors to the area, or newcomers to your location, creative way-finding allows people to feel confident that they can get where they need to go without assistance. The eye-catching visual cues fit with the urban design to guide people, off-loading the effort that can be required when navigating a new space, be it a high-street, town centre, or campus. Allow people to look up from the maps on their phone and engage with their surroundings. When creative way-finding makes urban navigation an intuitive ease people have more awareness and head space to spare for your business, facility, or institution.

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Work with us!

When you work with us at WeTheSeeds, we design and install pieces of creative way-finding that give you all these benefits. These hand-painted art installations can be inside or outside, on the floor or on the ceiling, on the walls or on the windows, in tight or more open spaces. Our creative way-finding and groundwork artworks can be applied to anything from pavements, to sports courts, street signs, brick walls, car parks, and more. We can hand-paint guiding lines inside offices, hospitals, or shops. Do not think your space is a limitation it is an opportunity. We are open to offering ideas and a creative approach to navigation for you and your needs. Reach out now and we can assign a project manager to guide you every step of the way. Our comprehensive team of marketing, artistic, and design experts are ready to work with you.

Talk to us about your project

Let us advise you to how we can transform your public realm spaces with creative hand painted art.

 

Return to our service page or find out more about Creative placemaking here.