Little Brown Book Group - M.W. Craven Window Art Advertising Campaign UK
WeTheSeeds (Public Arts Placemaking UK) were commissioned by Little Brown Book Group to design and install three bespoke Window Art Advertising displays across the UK for M.W. Craven’s latest novel, The Final Vow.
Little Brown Book Group x M.W. Craven
The process
To mark the launch of The Final Vow, our team designed three bespoke retail window installations across the UK, taking inspiration from M.W. Craven’s cover art. Each display was crafted to suit the scale and character of its high street location, bringing the novel’s suspenseful atmosphere to life through bold, immersive, and rose-inspired visuals!
Before installation, we created digital mock-ups featuring the book’s title and author were shared with Little Brown Book Group. The installations celebrate M.W. Craven’s latest novel while inviting passersby to engage with high street retail, town centres, and literature. Spark conversations, and enjoy memorable cultural experiences within their communities.
Digital pre-install mockup below:
Growing the seeds
After the digital window concepts were approved, our team of expert window artists hand-painted the designs directly onto the booksellers’ storefronts. Through a careful, 9 hour layering process, we worked closely with each shop to ensure the murals captured the suspense, atmosphere, and striking imagery of M.W. Craven’s The Final Vow.
The installations were unveiled to coincide with the book’s release at Goldsboro Books (London, WC2N 4EZ), The New Bookshop (Cockermouth, CA13 9LQ), and Bookends (Carlisle, CA3 8SY). The Carlisle and Cockermouth locations were chosen specifically for their local connection to the author, adding an extra layer of meaning and community resonance to the displays.
Together, the windows transformed the booksellers’ shopfronts into engaging, visually striking displays that celebrated the novel, attracted local readers, and highlighted the role of the bookselling spaces as hubs of creativity and cultural engagement.
Images of the installation process can be found below:
Images of the final windows below!
Working with our bookseller partners, we extended the impact of the window installations with coordinated, collaborative social media campaigns, helping M.W. Craven’s The Final Vow reach and engage readers across the UK.